Virtuix reveals that esports encourages repeat play and attracts new audiences

By Charlotte Coates | January 24, 2020

Virtuix, developer of the Omni virtual reality treadmill and Omni Arena esports attraction, has highlighted data which shows that esports drives repeat play.

Virtuix is pleased to share data from over a million plays of its groundbreaking Omni Arena, showing that esports stimulates repeat play at FECs, as well as attracting a new audience into venues. The company organises ongoing esports contests, where players can win a share of a $100,000 prize pool, sponsored by HP.

The top 10 teams each month win over $5,000 in cash. These prizes attract more players and encourage them to keep playing in order to try and win.

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